Our Core Strengths

With over 3,000 products covering all major categories, design styles and lamp types, Searchlight provide a ‘one-stop solution’ to meet the decorative lighting needs of our worldwide trading partners

HERITAGE & EXPERIENCE

Searchlight have been established for nearly 70 years, are debt free, financially stable and with a proven track record of successful growth with profits reinvested into the business. Firmly established as a full range designer, manufacturer and supplier of on-trend lighting products for the home, Searchlight are uniquely placed to meet the diverse, ever changing needs of the lighting market and our trading partners around the world.

 
PRODUCT INNOVATION

Searchlight’s in-house team of designers bring over 400 new, creative products to market each year. Market and trend research, product development and creative in-house design are at the heart of Searchlight’s product expertise. Utilising the latest CAD/CAM computer technology, our team of international and award-winning designers ensure that Searchlight remains fully aligned to the latest home fashion trends and influences.

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UNBEATABLE SERVICE

Searchlight consistently achieve over 98% availability levels – the best within the industry. Operating from our purpose built distribution centre, Searchlight offer unparalleled levels of stock availability and service with over 3000 decorative and commercial lighting products available ex-stock for immediate delivery. For larger quantities, Searchlight also provides direct shipments from its joint venture manufacturing facilities on a FOB basis, ensuring a faster speed to market and ISO9000 approved quality standards.

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SUPPLY CHAIN

With long established and exclusive joint venture manufacturing operations in China, Searchlight has total control and visibility of its supply chain, quality, price and design copyright. Access to a further 50 approved factories across the Far East provides diversity of range, materials and technical expertise. Searchlight’s joint venture operations allow for consolidation of multiple factory orders, to provide our customers with maximum choice and minimum shipping costs

Searchlight has built a team of sales, design, technical, logistics, warehousing, product development, customer service and management personnel second-to-none.

CATEGORY MANAGEMENT

Product and category innovation is core to Searchlight’s growth. Ongoing and continual range design and development ensures the product offer remains fresh and current, with a 'cradle to grave' responsibility to product management and development.

Searchlight offer analysis of market, channel & retailer ranges and a targeted product development & design brief to deliver against current & future trends and any gap opportunities identified in analysis.

 
MARKETING

To ensure our products create maximum impact within our customer’s showrooms and retail stores, we have created a unique pre-wired lighting display system. From corner displays to fully fitted shops, the versatile and modular design can be personalised with our customers branding and ranging requirements.

A comprehensive marketing and support package includes product leaflets, promotional flyers and point-of sale material to increase in-store awareness and sell-through based upon our customer's product selections, with an annual promotional calendar in line with seasonality to drive volume and incremental sales.

 
GRAPHIC DESIGN

Searchlight’s creative and modern design studio can produce bespoke catalogues, promotional flyers and eye catching point of sale to increase in-store awareness. The in-house graphic design team anticipate and identify new design influences and trends through third party trend data, seminars, trade shows and market visits.

 

A stimulating environment to produce creative, innovative work on a regular basis with a wealth of experience interpreting and delivering of customer’s own design briefs to create bespoke artwork.

CUSTOMER FOCUS

The Searchlight approach is to work as an extension to our customer’s business, building a flexible and long-lasting cooperation & relationship, and working together to increase sales, margin and overall market share within the lighting category.

A culture of continuous improvement and entrepreneurship ensures that Searchlight can adapt quickly to the changing needs of our customers, creating individual and customised lighting solutions, the highest level of service and leading edge support.

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