Our Core Competencies

Searchlight has built a team of sales, design, technical, logistics, warehousing, product development, customer service and management personnel second-to-none.

CATEGORY MANAGEMENT

Product and category innovation is core to Searchlight’s growth. Ongoing and continual range design and development ensures the product offer remains fresh and current, with a 'cradle to grave' responsibility to product management and development.

Searchlight offer analysis of market, channel & retailer ranges and a targeted product development & design brief to deliver against current & future trends and any gap opportunities identified in analysis.

 
MARKETING

To ensure our products create maximum impact within our customer’s showrooms and retail stores, we have created a unique pre-wired lighting display system. From corner displays to fully fitted shops, the versatile and modular design can be personalised with our customers branding and ranging requirements.

A comprehensive marketing and support package includes product leaflets, promotional flyers and point-of sale material to increase in-store awareness and sell-through based upon our customer's product selections, with an annual promotional calendar in line with seasonality to drive volume and incremental sales.

 
GRAPHIC DESIGN

Searchlight’s creative and modern design studio can produce bespoke catalogues, promotional flyers and eye catching point of sale to increase in-store awareness. The in-house graphic design team anticipate and identify new design influences and trends through third party trend data, seminars, trade shows and market visits.

 

A stimulating environment to produce creative, innovative work on a regular basis with a wealth of experience interpreting and delivering of customer’s own design briefs to create bespoke artwork.

CUSTOMER FOCUS

The Searchlight approach is to work as an extension to our customer’s business, building a flexible and long-lasting cooperation & relationship, and working together to increase sales, margin and overall market share within the lighting category.

A culture of continuous improvement and entrepreneurship ensures that Searchlight can adapt quickly to the changing needs of our customers, creating individual and customised lighting solutions, the highest level of service and leading edge support.

customer focus